Our team

The people who run your casino & sportsbook SEO

iGaming SEO Hub isn’t a single freelancer or a reseller shop. It’s a 19-person specialist team based in Limassol, Cyprus, organized into leadership, execution, and engineering — plus a vetted network of local partners for markets that need native-language content and in-region relationships. Every deliverable is signed off by a named lead, not an anonymous account manager.

3
SEO Leads
6
SEO Managers
5
Content Writers
2
Developers
3
Link Builders

iGaming SEO Hub by the numbers

6+
Years in iGaming SEO
19
Specialists across SEO, content, dev & digital PR
500+
iGaming SEO projects
Int’l
Market coverage across regulated regions
EU
EU-based team
CY
Based in Limassol, Cyprus

Languages: English, Greek, Russian, French, Portuguese, Italian — plus local-market language support through our regional partner network.

Based in Limassol, Cyprus — international market coverage via our core team and local-market partner network

Leadership

The 3 SEO Leads

Every engagement is owned end-to-end by one of three leads, each responsible for a discipline. They set strategy, sign off on experiments, and are the people you’ll actually talk to.

Alexandros Marinakis

Head of Technical SEO

Owns crawl architecture, indexation, Core Web Vitals, and structured data across every operator site we run. Background in-house at a licensed operator before moving to the agency side.

  • 8+ years in SEO, with a focus on technical SEO, international websites and iGaming platforms
LinkedIn profile

Elena Papadopoulou

Head of Content & E-E-A-T

Runs the entity-mapping process and YMYL editorial standards for every casino and sportsbook cluster we publish. Reviews every piece against responsible-gambling and jurisdictional compliance requirements.

  • Specialises in semantic SEO, entity-based content and multi-market content strategies
LinkedIn profile

Nikos Vrettos

Head of Link Acquisition & Digital PR

Owns outreach strategy and the vetting bar for every link we build. No PBNs, no footer spam — only earned placements from real sites with real traffic.

  • Experienced in international digital PR, publisher relationships and iGaming link acquisition
LinkedIn profile

Execution

6 SEO Managers

Each manager runs day-to-day execution for a market or vertical, reporting into the leads above. This is who you’ll see in your weekly calls and rank-tracking reports.

Maria Konstantinou

Casino vertical — EU markets

Daniel Weber

Sportsbook vertical

Thomas Bennett

US state-by-state launches

Mateo Alvarez

LatAm & emerging markets

Andreas Georgiou

Technical SEO & site health

Sophie Laurent

Reporting & conversion SEO

Content

5 Content Writers

Every writer specializes in a content type rather than writing generically across all of it — that specialization is what makes entity-mapped clusters hold up under YMYL scrutiny.

Katerina Nikolaou

Casino reviews & comparison content

Lukas Schneider

Sports betting guides & markets

Claire Martin

Regulatory & compliance content

Anna Kowalska

Responsible gambling & player safety

Miguel Santos

Localized & multi-market content

Engineering

2 Developers

Technical SEO recommendations are only worth as much as the implementation. Our two in-house developers ship schema, fix rendering, and manage Core Web Vitals directly — no agency-to-agency handoff.

Georgios Andreou

Structured data, schema & site architecture

Marco Rossi

Core Web Vitals & JS rendering fixes

Off-page

3 Link Builders

Outreach, relationship management, and placement vetting for every earned link, sourced from fintech, sports, crypto, and streaming adjacencies — never PBNs or gambling footer networks.

Petros Demetriou

Digital PR & publisher outreach

Laura Fischer

Relationship management & renewals

Victor Moreno

Placement vetting & quality control

Local reach

A vetted network of local partners

In-house alone can’t cover every regulated market’s language, culture, and local link landscape. We’re based in Cyprus — for markets that need native-speaker content or in-region relationships, we work with a network of external local partners — each vetted by our leads and held to the same no-PBN, compliance-first standard as the core team.

  • Native-language content review and localization
  • In-region digital PR and link relationships
  • Local regulatory and cultural nuance for compliance-aware copy
Partner coverage areas
European markets
LatAm
Africa
MENA
US state-level markets
APAC

Plus other emerging iGaming markets as they open up. Our core team and local-market network together provide coverage across different languages, search environments and regulatory markets.

Results snapshot

A few outcomes this team has produced

Short summaries below — the full breakdown with method and timeline lives on our experiment write-ups.

Organic revenue growth
$0/mo $350K/mo

iGaming affiliate project taken from zero organic revenue to ~$350K/month through semantic content, entity-based architecture, GEO-focused SEO and targeted link acquisition — long-term campaign.

International SEO growth
Multi-market visibility & revenue growth

SERP research, technical optimization, semantic content and local search-intent execution applied across several international iGaming markets simultaneously.

SERP brand protection
Stronger branded SERP control

Ongoing monitoring, content strategy and SEO execution to strengthen branded search visibility and protect key commercial SERPs across multiple markets.

Want the full case study behind these results? Ask in your free audit

How we work

One standard, whether it’s core team or a local partner

Named ownership

Every project has a named lead you can reach directly — not a rotating support inbox.

Compliance-first

All writers and partners work against jurisdictional and responsible-gambling checklists before publish.

Link vetting

No PBNs, no rented placements — every link, core team or partner-sourced, is reviewed by the Head of Link Acquisition.

Reported weekly

You see who worked on what, and the result, in the same operator-grade report every week.